Techstars Berlin Summer 2016 Class

Over the summer of 2016 I joined the Techstars family. Techstars Berlin selectively accepted a batch of 10 fast growing startups into their accelerator program. While working with the startups, I was also able to pickup the Techstars curriculum the talented teams experienced. 
I was a User Experience associate and a sidekick for the program manager. Everyday was different. As an associate, I scheduled met with all of the startups and locked down user experience projects with startups such as Mimo, Lengoo, and Kisura. As a the program manager's assistant, I facilitated programs such as mentor madness, deep dives and weekly KPI meetings. 
Left: Techstars class out for drinks | Right: Techstars Berlin Associates with Techstars founder David Cohen
My work

Much of my user experience work dealt with internal information architecture and user flows. With that being said, I'll do my best to share my work without compromising any potentially sensitive information. 
Mimo was the first the startup I worked with. The team focused on changing the way we learn, especially for the fast paced environment we live in today. At the time they recently developed Swifty, an app downloaded by over a million users. The app educated users on the programming language Swift. During the program they went on a 8 week sprint to create one application platform that taught multiple courses on the go. 
I had the privilege to tackle the user experience challenges of teaching hardware on a mobile app. I user tested their Arduino course and provided usability feedback for each and every single one of their course steps. This later lead to the conclusion that the focus on a hardware course should not be included in the first release of Mimo mobile app, but rather for a later release which I cannot disclose. 
Lengoo was the second startup I worked with. The team focused on connecting users to the world’s best expert translators. I helped the team find ways to make it easier for a new user to go through their new client pipeline. I did this by both diagraming their information architecture and user flow for a new client. I then highlighted areas of redundancy and dead ends for the user. The team now had a copy of their information architecture in hand, and referenced the user flow to rearrange the pipeline of their platform. 
Working with startup Kisura
Kisura was the last startup I worked with. Kisura was the largest startup in the batch with ~50 employees. This gave me the opportunity to work directly with a product team.  Kisura is similar to Warby Parker, but sold designer outfits for women. A user can visit the Kisura website, speak to a stylist, receive a free tailored box and purchase a box if they were happy with the result. If the user is discontent the box can be sent back for free
Kisura wanted to make it easier for a user to speak to a stylist. The company found that clients were more likely to follow through with a purchase when they jumped on a call with a stylist on the Kisura team.
Although there were various other ways to contact a stylist, many clients saw the phone call as the most rewarding medium although it was the most difficult logistically
During a time of scaling, the Kisura stylist team believed it was wasting valuable time utilizing other forms of communication that may work faster but not deliver the same results
As a User Experience Associate I provided the Kisura team with three deliverables . 
1. Information Architecture
2. New User Flow diagrams
3. User Interface designs
With these deliverables and Kisura’s data, the website went through a user experience revamp that included changes in information architecture and design. 
Kisura at the time only severed users living in Germany. Since I did contract work with them, sales and revenue have risen. Kisura now serves users internationally. 
Ask me if you would like a case study that dives into the details of those user experience changes.

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